Choice Home Services

We transformed Choice Home Services into a powerhouse HVAC and home services company.

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A Beautiful Responsive Website

To ensure the success of Google Ads campaigns, it’s vital to have a website that boasts both an elegant design and a fluid user experience. Steering your marketing efforts towards a website fraught with navigational obstacles or any user friction is counterproductive. Our website is crafted with ease of use in mind, enabling customers to swiftly access the information they need to decide whether to make a call or complete the web form provided on the site.

The Challenge

Choice Home Services faced challenges with lead acquisition and growth due to an ineffective and user-unfriendly website that lacked a coherent lead generation strategy. Additionally, their previous marketing efforts squandered their budget on ineffective Yelp Ads.

Objective

Revitalized their brand and created a new, conversion-optimized website, complemented by a successful lead generation strategy through optimized PPC campaigns on Google and Meta. Additionally, we enhanced their local SEO to improve visibility.

The Strategy

Develop a comprehensive omnichannel branding strategy, expanding PPC lead generation across Google, Facebook, Instagram, Google Local Leads, and other PPC platforms to maximize lead volume at minimal cost. Simultaneously, we enhance SEO and local visibility for their HVAC and home services.

Brand Identity Overhaul

Brand Identity Overhaul

We fully revamped the website, logos, and social media identities, ensuring a cohesive and vibrant presence across all platforms.

PPC Lead Generation

PPC Lead Generation

Developed a highly effective lead generation strategy using Google Ads and Meta Ads, achieving the lowest cost leads in the industry.
Google My Business SEO

Google My Business SEO

Enhanced their Google My Business Profile to achieve higher rankings in local search results, leading to an increase in incoming calls.

$25 to $35 Meta Leads

We were able to generate Choice Home Services low-cost service leads using Meta Ads on Facebook and Instagram.

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Smart Forms Instead of Regular Forms

We replaced all the forms on the website with smart forms for customers to easily get a quote and get quotes for their customers.

Low Google Ads Conversions

We developed high converting landing pages to get the lowest lead costs possible through Google Ads. Google Ads conversions cost higher than meta ads but the lead quality is typically better.

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